Read this book in 2 months or the words will disappear. The book that cant wait literally disappears if you put it down. The book that cant wait disappears as you read it video. The book that cant wait uses disappearing ink to entice readers eterna cadencia, an independent publisher in argentina has released an anthology of new latin authors that buyers are hurrying to read. The book that cant wait is a book published by eternacadencia, an independent publisher based in argentina, that is printed with disappearing ink. New books printed with disappearing ink last only 2 months. To motivate readers to read works from new authors and give them a chance at a second book, argentinian publisher eterna cadencia released its anthology of new latin american authors using a book printed with disappearing ink. The brainchild of eterna cadencia, an argentinean publishing house and bookshop, the book that cant wait aims to encourage folks to read books quickly and not let them languish on the shelf providing a platform for writers and firsttime authors to gain an audience. Further proof that print books are disappearing, literally. The publisher has launched the book that cant wait. After just sixty days, all the prose has disappeared, to leave the reader with a completely blank book.
The book that cant wait disappears as you read, so hurry up. Jun 29, 2012 what does your ereader know about you. Eterna cadencia, a small argentinian publisher, recently launched a new concept called the book that cant wait, written with ink that. They created an ink that begins to fade away after only two. To encourage people to read books from new authors, argentinean independent publishers eterna cadencia has published a book using a special. Eterna cadencias the book that cant wait is written in. The book that cant wait, from publisher eterna cadencia uses disappearing ink to encourage consumers to read new writers. The book that cant wait makes for an interesting approach to motivate. Jun 27, 2012 eterna cadencia, an argentinean publisher, released the book that cant wait using a special ink that starts to disappear once it comes into contact with air and light. The book is called the book that cant wait, and the concept behind it is to encourage people to read books by more quicklygiving new authors the attention and chance to publish a second book. Books written with disappearing ink self destruct after 2 months. Tags argentina, authors, books reading, design, disapearing ink, eterna cadencia, fiction, novels, print, the book that can t wait, writing. The book that cant wait uses ink that will completely disappear within two months of coming into contact with the sun and air.
Neither is it one you can read at your monthly leisure. Indie publisher prints books with disappearing ink the verge. Dubbed the book that cant wait, the format an intriguing one in a world increasingly dominated by kindles and nooks is being pioneered by. Draftcb, an ad agency, won a gold medal award at the cannes pr lions for the idea of a book that completely goes blank two months after you open it and expose it to sunlight and air. Disappearing ink book stunt the book that cant wait.
Eterna cadencia, a publisher and bookseller in argentina, has reportedly published a collection of stories by up and coming latin american writers featuring a gimmick. Eterna cadencia, a small argentinean publisher, came up with the idea of helping new and upandcoming latin authors sell more books by making their novels literally disappear off the shelves. Removing this wrapper causes the ink to immediately start to age. The book that cant wait provides the perfect solution to this. According to eterna cadencia, it was done to promote upandcoming writers, and also to try to. What does your ereader know about you the book that. Eterna cadencias answer seems, at first, counterintuitive. Eterna cadencia released an anthology of new latin authors using special ink that disappears.
Book printed in disappearing ink eventually goes blank. Read this book in 2 months or the words will disappear mashable. Books are literally disappearing off the shelves in argentina. The book that cant wait uses disappearing ink to entice.
This stunt is aimed at helping first time authors to get their material read, rather than waiting on the shelf. Eterna cadencia, an argentinian publisher, has published a book with a special ink that gradually disappears over a period of about two months. Jul 20, 2012 eterna cadencia, an independent publisher in argentina, has developed an ink that begins to disappear when it comes into contact with air and light. Jul 04, 2012 that disappearing ink lends a sense of urgency. A small argentinean publisher, eterna cadencia, has found a way to combat this. Jun 19, 2012 eterna cadencia, a publisher based in argentina, has recently a new book called the book that can t wait. Named the book that cant wait, the text was silkscreen printed in deep magenta. The book that can t wait disappears as you read, so hurry up. Aug 15, 2012 posts about eterna cadencia written by mr. Argentinian publishing house eterna cadencia wants to make sure new authors first books don t just sit on the shelf, so theyre forcing readers to get through their newest anthology, cleverly. A book written in disappearing ink video jacket copy. Jul 10, 2012 eterna cadencia, an argentinian independent bookstore and publisher, seems to have hit on a winning marketing strategy for its firsttime authors create urgency with disappearing ink. A disappearing book that encourages people to read from new. Now you see it, now you dont disappearing ink used in new book.
Though the idea might sound like something out of a harry potter novel, eterna cadencia has developed a special ink that disappears once it comes into contact with sunlight and air. Book printed with disappearing ink needs you to read before its expiration date. Argentinian publishing house eterna cadencia wants to make sure new authors first books dont just sit on the shelf, so theyre forcing readers to get through their newest anthology, cleverly. The book, dubbed as the book that cant wait, hopes to provide a solution for halfread and unfinished books on your shelf. Jun 26, 2012 read this book in 2 months or the words will disappear. If you pick it up after that, youll find nothing but blank pages. The book that cant wait is an anthology of recent latin american writing that was published by eterna cadencia. They created an ink that begins to fade away after only two months of interaction with light and air. Just months after being opened, the book that cant wait is filled with nothing but blank pages. This gimmick from argentinean publisher eterna cadencia hopes to address the problem of a book. Book printed in disappearing ink eventually goes blank the. This book is an anthology featuring excerpts and short works from a number of new latin american authors, but the most important detail about this book is that it is printed with disappearing ink.
Argentinian publishing house, eterna cadencia, is publishing an anthology of. Design taxi reports that its called the book that can t wait. Jun 27, 2012 dubbed the book that cant wait, the format an intriguing one in a world increasingly dominated by kindles and nooks is being pioneered by independent argentinian publishing house eterna. Moreover, its also aimed at helping firsttime authors getting their stuff read more often.
The idea is to motivate us to read books rather than putting them in. Dubbed the book that cant wait, the format an intriguing one in a. Jun 29, 2012 books are literally disappearing off the shelves in argentina. Eterna cadencia, is pioneering the format and will be using it to publicise new authors. Book printed with disappearing ink eventually goes blank.
According to eterna cadencia, the book s words and letters will disappear within two months after the reader opens its pages. Jul 17, 2012 club but seem unable to find the time. Publisher eterna cadencia wanted to find a way to create a sense of urgency when it comes to. What does your ereader know about you the book that disappears. We buy them, and then they wait for us to read them.
Jul 02, 2012 book printed with disappearing ink eventually goes blank. Now, using disappearing ink seems pretty crazy, especially because many people tend to wait to read some of their books but that s exactly the point. The book that cant wait literally disappears if you put. Argentinean independent publishers eterna cadencia released an. What happens when you dont read this book within two months. You have to ask, though, in a world where ebooks are starting to dominate, why would a publishing house want to print books in disappearing ink. The book that cant wait oddity central collecting oddities. Eterna cadencia believes having a two month limit will force people to read books that they have purchased and not put them on the shelves. Back before dvrs it was easy to justify that a book can wait, but now so can tv. According to eterna cadencia, they said that unlike people, books are very patient and they wait for us to read themwhich is ok for books. This gimmick from argentinean publisher eterna cadencia hopes to address the. In buenos aires, an independent bookstore and publisher, eterna cadencia, has tackled.
Jul 05, 2012 when ad agency draftfcb won a gold medal at the cannes pr lions on june 23 for printing a book in disappearing ink, their client, the argentine boutique publisher eterna cadencia, gained global media attention that the authors themselves never dreamt of. The book that can t wait fades away after two months for less voracious readers and those with busy lives, finishing a book can be an elusive task continually pushed to the bottom of todo lists, right along with reorganizing a closet and learning french. Eterna cadencia, a publisher based in argentina, has recently debuted a new book called the book that cant wait. The argentinean publishing house eterna cadencia is challenging that. Jun 26, 2012 the book that cant wait came about as the publisher was looking for a way to motive buyers to read new books quickly in order to sell future books more quickly and to give new authors the chance to develop a quick following. Jun 27, 2012 the book that can t wait is a book published by eterna cadencia, an independent publisher based in argentina, that is printed with disappearing ink. Written in disappearing ink, the book comes sealed in a plastic wrapper. Once the wrapper is removed and the book is cracked, the ink begins to age. Eterna cadencia, a small argentinean publisher, came up.
Jun 28, 2012 eterna cadencia s answer seems, at first, counterintuitive. Now, using disappearing ink seems pretty crazy, especially because many people tend to wait to read some of their books but thats exactly the point. According to eterna cadencia, the concept was created to promote its upandcoming writers. The book that comes with an expiration date mental floss.
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